Creative
FARMERS x RED ONE – SLEIGH INSURANCE
Farmers Insurance
FreshDirect
Cases
News
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Ad Age Amp members select the 10 best ads of 2024 | Ad Age
The Ad Age Amp community awards the 10 best ads of 2024, including some of the funniest, smartest and most inspirational spots from this past year.
Ad Age, 12/13/2024
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Farmers Insurance ties into the holiday movie “Red One” with a :30 spot from agency RPA, playing off the fact that the film stars longtime Farmers spokesman J.K. Simmons. M&M’s also partnered with “Red One,” partly because Simmons voices the Yellow M&M.
Ad Age, 11/06/2024
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Uprising: Mara Conway Compares Art Directing to Choreography | LBBOnline
Art director at indie LA agency, RPA, speaks to LBB’s Ben Conway about her career journey, the benefits of a performing arts background, and recent work for FreshDirect.
Little Black Book, 11/01/2024
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Honda's Reverse Poem About Failure Is an Ode to F1 Legends | Adweek
Honda flips the script on a poem about failure in an emotional brand campaign narrated by John Cena and spotlighting F1 drivers.
Adweek, 10/04/2024
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Homes.com Is Showing 4 New Spots | MediaPost
Homes.com has Dan Levy and Heidi Gardner return as the leaders of Homes.com in four new spots: “Framed Art,” “As Advertised,” “Locked In” and “Tender Moment.” The cross-platform creative by RPA runs on social, digital, TV and streaming.
MediaPost, 10/31/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| FreshDirect | 2024 | Current |
| NewDay USA | 2024 | Current |
| Honda | 1974 | Current |
| Acura Dealer Associations | 1999 | Current |
| Pediatric Brain Tumor Foundation | 2019 | Current |
| Farmers Insurance | 2010 | Current |
| CoStar Group | 2022 | Current |
| Marathon | 2022 | Current |
| La-Z-Boy | 2007 | Current |
| Homes.com | 2022 | Current |
About
At RPA, we have a simple tenet we live and work by: Respect & Results.
RPA is first and foremost a culture of respect—respect for our people, our clients, our clients’ customers, the audience, and the work.
The way we go about creating work for our clients is through and with respect. That makes us true growth partners. We respect our clients and make their goals our goals. Yes, our work is memorable and breakthrough, but what’s most important is that it’s effective. That it grows our clients’ business and directly leads to real, tangible business results.
We feel that a genuine interest in people and their well-being is far too rare in ad agencies. And while other agencies claim to be interested in results, rarely are they focused on metrics that matter. Those real business results, the sort that matter to a board of directors and a company’s bottom line, are our specialty.
We don’t do this for awards or fame or the short-term. Our bottom line is yours.
People
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Pete Imwalle
President / Chief Executive Officer
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Brett Bender
EVP / Chief Operating Officer
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Jim Helberg
EVP / Chief Media Officer
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Joe Baratelli
EVP / Chief Creative Officer
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Fern McCaffrey
EVP / Executive Account Director
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Tom Kirk
EVP / Chief Client Officer
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Laura Small
EVP / People Director
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David Berne
EVP / Chief Strategy Officer
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Rebecca Mendelson
SVP / Group Account Director
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Brian McCord
SVP / Executive Director, Media Practice
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Mia Von Sadovszky
SVP / Group Strategic Planning Director
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Lisa Herdman
SVP / Executive Director Strategic Investments
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Mike Margolin
SVP / Chief Experience Officer
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Hillary Haley, PhD
SVP / Executive Director, Behavioral Science
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Tim Woo
SVP/Executive Group Director, Marketing Intelligence
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Paul Thompson
VP / Business Development