Creative
Cases
News
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Bill Hagelstein, Executive Chairman and Co-Owner at RPA, was presented with The Barton A. Cummings Gold Medal Award by the American Advertising Federation (AAF)
4A's, 06/03/2024
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Little Black Book, The RPA group account director on building trust, maintaining an open dialogue and making things more understandable for your client
Little Black Book, 05/09/2024
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ADWEEK's Media All-Stars Navigate a Changing Landscape
These honorees are crafting standout strategies and helping clients maximize their budgets.
Adweek, 05/14/2024
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How agencies are evolving to better serve CMOs | The Drum
Leaders share their thoughts on how they are seeing the role of the CMO changing and how it’s impacting the way they operate and develop services for the future.
The Drum, 04/18/2024
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Honda Partners With Amazon For Dream Generator
The "create-your-own-adventure" style experience is produced using AI-generated animation.
MediaPost, 03/15/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| FreshDirect | 2024 | Current |
| NewDay USA | 2024 | Current |
| Honda | 1974 | Current |
| Acura Dealer Associations | 1999 | Current |
| Pediatric Brain Tumor Foundation | 2019 | Current |
| Farmers Insurance | 2010 | Current |
| CoStar Group | 2022 | Current |
| Marathon | 2022 | Current |
| La-Z-Boy | 2007 | Current |
| Homes.com | 2022 | Current |
About
At RPA, we have a simple tenet we live and work by: Respect & Results.
RPA is first and foremost a culture of respect—respect for our people, our clients, our clients’ customers, the audience, and the work.
The way we go about creating work for our clients is through and with respect. That makes us true growth partners. We respect our clients and make their goals our goals. Yes, our work is memorable and breakthrough, but what’s most important is that it’s effective. That it grows our clients’ business and directly leads to real, tangible business results.
We feel that a genuine interest in people and their well-being is far too rare in ad agencies. And while other agencies claim to be interested in results, rarely are they focused on metrics that matter. Those real business results, the sort that matter to a board of directors and a company’s bottom line, are our specialty.
We don’t do this for awards or fame or the short-term. Our bottom line is yours.
People
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Pete Imwalle
President / Chief Executive Officer
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Brett Bender
EVP / Chief Operating Officer
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Jim Helberg
EVP / Chief Media Officer
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Joe Baratelli
EVP / Chief Creative Officer
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Tom Kirk
EVP / Chief Client Officer
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David Berne
EVP / Chief Strategy Officer
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Fern McCaffrey
SVP / Executive Account Director
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Laura Small
SVP / People Director
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Rebecca Mendelson
SVP / Group Account Director
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Brian McCord
SVP / Executive Director, Media Strategy
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Mia Von Sadovszky
SVP / Group Strategic Planning Director
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Lisa Herdman
SVP / Executive Director Strategic Investments
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Mike Margolin
SVP / Chief Experience Officer
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Hillary Haley, PhD
SVP / Executive Director, Behavioral Science
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Tim Woo
SVP/Executive Group Director, Marketing Intelligence
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Paul Thompson
VP / Business Development