Creative
Cases
News
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Service Design: A Necessity for Human-Centered Marketing - RAPP.com
Service design: a necessity for human-centered marketing. Focusing on human-centered design principles and considers all touchpoints along the user journey to create a frictionless user experience.
RAPP.com, 09/19/2023
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Generative AI Creativity Can Boost the Human Creative Process - RAPP.com
Generative AI creativity can boost the human creative process. As long as they’re regulated, generative AI tools such as ChatGPT and Midjourney can help human creatives improve efficiency and overcome bias.
RAPP.com, 08/07/2023
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Getting modeling to click in automotive CRM - RAPP.com
Getting modeling to click in automotive CRM. RAPP dives into determining which vehicles to market to which customers, within what time frame, and how to highlight each vehicle’s niche.
RAPP.com, 09/21/2023
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How to Generate Quality Leads With Digital Marketing - RAPP.com
How to generate quality leads with digital marketing.
RAPP.com, 04/20/2023
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RAPP's commitment to DE&I goes beyond just creating a seat at the table - Interviews
RAPP's commitment to DE&I goes beyond just creating a seat at the table. Nicole Simpson of RAPP sheds light on their multi-pronged approach to create real change.
AdForum, 03/09/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| American Family Insurance | 2015 | Current |
| Abbott | 2017 | Current |
| Bristol-Myers Squibb | 2020 | Current |
| Cartier | 2017 | Current |
| Charter Communications | 2011 | Current |
| Eli Lilly | 2018 | Current |
| ExxonMobil | 2002 | Current |
| Galderma | 2021 | Current |
| Hilton Worldwide | 2022 | Current |
| Ikea | 2014 | Current |
About
We are the agency focused on the individual. We are Fiercely Individual. For more than 50 years, RAPP has been building direct, meaningful and high-value relationships between brands and people. Our expertise in data, marketing sciences provides our clients with a rich understanding of genuine motivations, observed transactions and actual interactions — leading to digital experiences that are right for individuals with personalized needs across the entire customer journey.
People
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Anne Marie Schiller
Global Chief Client Operations
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Ursula Marchese
Global Chief Talent Officer
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Thibault Dargeou
Global Chief Technology Officer
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Devin O'Loughlin
Global Chief Diversity, Equity & Inclusion & Communications Officer
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Steve Takla
Global CFO
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Afua Basoah, DPhil
Head of Health Strategy, UK
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Courtney De La Pena
SVP, Consumer & Market Intelligence Solutions
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Erica Kraus
Head of Health Strategy, NA
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David Anders
Head of Business Development
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Shiona McDougall
Global Chief Strategy Officer
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Marco Scognamiglio
Global CEO
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John Wells
President, RAPP US