News
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From Public Label CEO, Brian Kittelson In today’s fast-paced, attention-driven marketplace, having a robust e-commerce strategy is no longer optional—it’s essential. For consumer-packaged goods (CPG) brands, the e-commerce channel is increasingly driving a significant portion of total growth.
LinkedIn, 08/29/2024
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How Can Brands Build Future Proof Digital Shelf Strategies?
🎙️ Welcome to Episode 5 of MetricsCart’s Digital Shelf Insider Podcast! Step into the new year with actionable insights from industry leaders! In the fifth episode, we sit down with Morgan McAlenney, a veteran in the e-commerce industry with over 20 years of experience. Morgan has held key roles at AOL, Salsify, Stackline, and currently is the VP at Public Label. His journey offers a masterclass on navigating the ever-evolving e-commerce landscape and tackling the challenges of omnichannel retail. 💡 What You'll Learn: ✅ The evolution of e-commerce: Lessons from two decades of industry expertise. ✅ Essential digital shelf metrics: MAP monitoring, ratings, reviews, and content optimization. ✅ Agile marketing strategies: How brands can stay ahead in today’s competitive retail space. ✅ Practical advice: Streamlining processes for small and large brands alike. Morgan dives deep into the complexities brands face in maintaining a competitive edge, sharing actionable strategies for future-proofing your digital shelf content. This episode is packed with value for digital shelf managers, brand strategists, and online sellers looking to elevate their e-commerce performance. 🎥 Watch Now and Gain Essential Insights for E-Commerce Success!
MetricsCart, 01/06/2025
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Why Agencies Need to Work Like In-House Teams in 2025
By Megan Cohn, MBA Strategist at Public Label In 2025, the lines between agencies and in-house teams are blurring like never before. As businesses face an increasingly complex marketing landscape—driven by rapidly evolving consumer behavior, heightened competition, and technological advancements—the
LinkedIn, 01/27/2025
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Shopper Marketing in the Era of Evolving Consumer Loyalty
Article by Megan Cohn, MBA Commerce Strategist, Public Label In an age where consumer attention is fragmented and brand loyalty is elusive, standing out requires more than just great products—it demands deeper, data-driven insights. With endless choices at their fingertips, today’s consumers demand
LinkedIn, 09/30/2024
About
Public Label: Commerce in Motion
Every brand has a public label—the mark it leaves on the world. The question is, will yours be ignored or impossible to miss?
Culture moves fast—faster than ever before. Today’s consumers don’t just buy brands; they align with them. They connect with cultural movements, embrace shared values, and make decisions in an instant.
At Public Label, we help brands tap into these cultural currents to spark action. We don’t just track trends—we activate them. By understanding what drives consumer motivation, we create bold, commerce-driven campaigns that turn engagement into sales and visibility into conversion.
We make brands unmissable, unforgettable, and unstoppable through **three key commerce capabilities:**
🔥 **Bricks & Clicks Commerce** – Seamlessly connecting online and in-store shopping to maximize every conversion opportunity.
⚡ **On-Demand Commerce** – Driving immediate action across marketplaces, social platforms, and direct-to-consumer channels.
🎭 **Immersive Commerce** – Bringing brands to life with experiential activations that captivate, engage, and convert.
If you want safe, look elsewhere. If you want bold, let’s move.
People
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Morgan McAlenney
VP, Business Development & Commerce Growth