Prager Creative has served as Liberty Savings' Full Service Agency of Record for over 12 years.

For over 70 years, Liberty Savings has advanced the economic futures of individuals and their communities with exceptional financial tools and services. They have seen and done it all. From the underbanked to the financially savvy, residents of Hudson County see this credit union as a trusted, invaluable resource.

The MIC DROP MOMENTS Campaign accomplished the following:
Harnessed the new, exciting energy that comes with rapid change without abandoning core audiences and current members

Mobilized a sophisticated, hyper-local advertising strategy designed to catch the eye and hearts of Hudson County newcomers; and reinforce awareness with longtime residents

Strengthened Liberty Savings’ brand mission awareness to provide comprehensive financial solutions for the many, not the few

The MIC DROP MOMENTS campaign ensures that everyone knows they have a place—and a say—in the future of Hudson County. Sitting in a new car, holding the keys to a new home, improving a credit score and consolidating debt are all worth celebrating. 

Liberty Savings is here to help everyone experience what it feels like to do more, worry less and savor every MIC DROP MOMENT.