The LIGHT THE WAY Campaign accomplished the following:

Activated a strategically targeted, hyper-local approach to all forms of advertising 

Spoke to core audiences with authentic messaging that simultaneously reassures and inspires

Strengthened and cemented Liberty Savings’ position as Hudson County’s go-to resource for transformative financial solutions

Feeling through the dark is no way to get ahead, especially in today’s economic climate. With the LIGHT THE WAY Campaign, Liberty Savings proved there is a brighter alternative to going it alone. Trustworthy, proven expertise can help communities weather any storm. That’s why Liberty chooses to LIGHT THE WAY.