Creative
Cases
News
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Ovative Group Named Google Premier Partner Winner for Online Sales
Ovative Group, a national, independent media and measurement firm, is a Google Premier Partner Awards winner in Online Sales and a finalist in Lead Generation.
Ovative Group, 10/30/2023
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Ovative Wins Award for Best Marketing Analytics Platform
Ovative is a winner of Digiday’s Technology Award for Best Marketing Analytics Platform and a finalist for Best Data Team.
Ovative Group, 08/31/2023
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Ovative Named Adweek Fastest Growing Agency
Ovative ranked number 49 of 75 National Agencies and 8 for Midwest Agencies.
Ovative Group, 10/24/2022
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Ovative Named an Agency Disruptor by Meta
We are proud to be recognized by Meta as an agency disrupter! What does this mean? Our team says it best: 💪 "We are helping our clients get to the next level and navigating a tough, ever-changing space in the digital media landscape." - Jenny 📈 "We are changing the measurement industry. What we are bringing to the table with EMR [Enterprise Marketing Return] is groundbreaking." - Joe
LinkedIn, 08/19/2022
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Ovative Hires Veteran Marketer Annie Zipfel As Next EVP
Ovative named their newest Executive Vice President of Media, Annie Zipfel, out of their Minneapolis Headquarters. Zipfel will oversee client delivery and growth across paid and owned media (digital, traditional, retail media) and creative services. She will lead a team of over 240 media experts. Zipfel has 30 years of marketing experience for retail and consumer product brands. As former Chief Marketing Officer of Andersen Windows & Doors, Vice President of Marketing, Loyalty Innovation, and Personalization at Starbucks, and leadership roles at REI, Target Corporation, and General Mills, Zipfel understands how to develop marketing strategies that connect consumers with brands to drive success. She will report to Dale Nitschke, CEO and Founder of Ovative Group.
Ovative Group, 10/12/2022
Clients
| Client | Start Year | End Year |
|---|---|---|
| General Mills | 2014 | Current |
| Focus Brands (Auntie Anne's Carvel, Cinnabon, Jamba, McAlister's Deli, Moe's Southwest Grill, Schlotzsky's) | 2021 | Current |
| Domino's | 2021 | Current |
| Post Consumer Brands | 2021 | Current |
| Tapestry (Coach, Kate Spade, Stuart Weitzman) | 2020 | Current |
| Duluth Trading Company | 2015 | Current |
| Academy Sports and Outdoors | 2019 | Current |
| Belk | 2022 | Current |
| American Eagle | 2023 | Current |
| Aerie | 2023 | Current |
About
Ovative is an independent, digital-first media and measurement firm. We were founded in 2009, currently have a team of 500+, and manage $1B in media assets. We help change makers across industries drive and deliver measurable performance. Ovative was created to address two glaring market opportunities:
1. Help clients take a more customer-centric, enterprise focused approach to managing and measuring their marketing programs. We know customers should be at the center of all decisions. We saw an opportunity to craft marketing and media strategies that are informed by and supportive of your customer goals. We believe your marketing and media program should be designed and managed holistically. Decisions should be made with the total customer experience in mind. We believe marketing and media performance should therefore be measured based on the total incremental impact to your business (online and offline) and customer goals (contribution to customer acquisition, retention, and reactivation).
2. We also saw an opportunity to redefine what it means to be an agency partner. Most of Ovative’s leadership team spent their careers as operators – working for large enterprise organizations leading media and measurement programs. This experience has translated to institutional knowledge and empathy for our client’s day-to-day responsibilities. We designed the firm based on how we would want an agency partner to show up. We believe an agency partner should be more than a vendor. Your agency should be as invested in growing your business as you are. We should know the numbers inside and out and understand how the scope we are supporting ladders up to your broader business goals.
These foundational beliefs have informed everything we do at Ovative. All the services and products we offer are aligned to this customer-centric, integrated enterprise mindset.
Our services include:
Integrated media strategy, planning and execution across these digital, traditional, paid, and owned channels:
- Paid Search
- Paid Social
- Display
- Video
- Audio
- Out of Home (OOH)
- Print
- Affiliate
- Influencer
- Retail Media
- Search Engine Optimization (SEO)
- Digital Experience Optimization (DXO)
- Customer Strategy
- Media Advisory
Measurement:
- Proprietary unified marketing measurement
- Marketing testing program management
- Custom measurement capabilities development
- Reporting and analytics
- Measurement strategy
- Measurement advisory
Creative:
- Intelligence and auditing
- Creative strategy and direction
- Production across paid and owned
People
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Andy Pierce
Vice President, Paid Media
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Troy Neidermire
Vice President
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Eric Gohs
Vice President, Client Services
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Shannon Kast
Vice President, Client Services
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Jen Alcott
Vice President
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Jay Eyunni
Vice President, Client Services
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Jasmin Stevens
Vice President, Marketing
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Erin Aberg
Vice President, Talent Services
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Ericka Strickland
Vice President, Paid Media
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Jesse Grittner
Senior Vice President, Growth
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Dianne Anderson
Senior Vice President, Media
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Beth McKigney
Senior Vice President, Measurement
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Steve Benson
Chief Financial Officer
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Steve Baxter
Executive Vice President, Media
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Bonnie Gross
Executive Vice President, Talent Services
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Annie Zipfel
Executive Vice President
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Dale Nitschke
CEO & Founder