Creative
Cases
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Ace Hardware: "Some Day" Brand Activation
Ace Hardware
- okrp.com
About
Sales today, brand today is our belief – you can see it in our model and feel it in our work. It starts with our overall position of “Big Brand Creativity; Startup Ingenuity” and delivered in each of our four unflinching principles:
1. Be nimble. Be quick. Be prolific.
Real-time adaptability in both operating structure and creative output is a competitive edge in today’s environment.
2. Practice "the high art of selling."
Proactively embracing the selling of a client’s product or service as the centerpiece to a creative solution.
3. Put the "agent" in advertising agency.
We break down boundaries and work with the best writers, designers, digital artists and filmmakers who choose to operate more independently than ever before.
4. Have soul.
Consumers have to first feel it, if we expect them to ever believe it or act upon it. Soul is the great x-factor in everything.