Creative
Cases
News
-
Rakuten & Ocean Media Win Digiday Media Buying and Planning Awards – Best Podcast Campaign
We are thrilled to announce that Digiday has selected Rakuten & Ocean Media’s submission as the winner of the 2024 Digiday Media Buying and Planning Awards in the category of Best Podcast Campaign! This achievement is the culmination of the efforts put in over the past two years and underscores the strength of our collaboration with Rakuten. It highlights the dedication and expertise of both teams in achieving our shared goals.
Digiday, 04/02/2024
-
Ocean Media's Jay Langan Explains Why TV Tentpole Ad Buys Are Worth It
Jay Langan, CEO of Ocean Media discusses the key benefits of TV tentpole ad buys and why clever creative in the right placement not only provides buzz for the brand but has the potential to become immortal online.
Broadcasting Cable, 01/22/2024
-
Why Buyers Should Use Bid Shading
Bid shading has emerged as a pivotal feature in programmatic advertising, offering buyers the ability to strategically influence bid prices using historical and predictive data. In this article, Kevin Telkamp, VP, Media Operations at Ocean Media explores the dynamics of bid shading, examining its impact on both the buy and supply sides of the programmatic ecosystem. While effective bid shading can lead to more efficient impressions and cost-effective campaigns, there are inherent conflicts of interest from the supply side.
Advertising Week, 12/08/2023
-
Media lessons learned for 2024
Jay Langan, CEO of Ocean Media spoke to Campaign US about some of the major challenges and shifts confronting media planning and buying in 2023 and how those lessons can be applied in the new year. As we head into Q4, high interest rates, inflation, and the lingering effect of strikes are predicted to impact businesses well into 2024, but the industry is better prepared to test, learn, identify new opportunities, and respond quickly to economic uncertainties.
Campaign US, 09/22/2023
About
Ocean Media is a leading media technology firm known for leveraging its proprietary data and analytics platform to make smarter media investments. The company plans and manages complex media buys and delivers real-time dashboards that track performance metrics across the media ecosystem. Ocean Media is the agency of record for Etsy, Rakuten, BetMGM, Mint Mobile, Realtor.com, CarGurus, Shutterstock, and other leading brands.