Cases
News
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MRM turned a category issue into a brand opportunity with Sanofi Enterogermina "Ready Player Mom." We recruited the mothers of Brazil's biggest gamers to engage consumers in a different way, reaching 37 million people in Brazil and 233 million people globally, reminding younger individuals to prioritize gut health.
Ad Age, 04/05/2023
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MRM names new global president | Ad Age Agency News
Bradley Rogers takes on position and will maintain his role as global chief operating officer and president of MRM New York.
Ad Age, 02/16/2023
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MRM, American Express Take Home Top B2 Honors 06/08/2023
MRM is named B2B Large Agency of the Year at the ANA's 2023 B2 Awards.
MediaPost, 06/07/2023
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MRM Chile wins a Gold Cannes Lion with NotCo's "We Didn't Write This Campaign."
Little Black Book, 04/13/2023
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IPG acquires Salesforce commerce specialist RafterOne | Campaign US
IPG acquires RafterOne. MRM consultancy and agency powered by r1’s technology delivery creates holistic results-based commerce experiences at scale for both b2c and b2b. Together, we are the premier salesforce commerce cloud partner with combined 1000+ certifications, 1000+ salesforce dedicated team members and 500+ client success stories. We are now a summit partner, the highest tier in SF, and also sit on 5 advisory boards including the global advisory board, b2b commerce cloud, b2c commerce cloud, manufacturing cloud and field service.
Campaign US, 10/03/2022
Clients
| Client | Start Year | End Year |
|---|---|---|
| General Motors | 2012 | Current |
| Nespresso | 2006 | Current |
| United States Postal Services | 2013 | Current |
| Coca Cola | 2018 | Current |
| GSK GlaxoSmithKline | 2018 | Current |
| Microsoft | 2014 | Current |
| Cisco | 2013 | Current |
| Janssen Pharmaceutical | 2015 | Current |
| CIGNA | 2014 | Current |
| Reckitt Benckiser | 2018 | Current |
About
MRM is a leading, digital-first, global marketing agency that drives end-to-end business transformation with 3,500+ people across 45 countries (markets) and 30 offices. We do this through building RELATIONSHIPS, because every relationship counts. Whether you are a customer, employee, or even avatar, you are part of a larger relationship orchestrated by an experience. We deliver this by transforming creative solutions at the intersection of Data Science, Culture & Technology.
This allows us to grow at scale, inclusive of digital-first creative content, commerce solutions that span from bricks-to-clicks, actionable customer data and experience design, all enabled through Centers of Excellence. We also have a unique onshore/offshore execution model allowing us to be producing 24/7, in all time zones, so that clients can be serviced with speed and agility.
People
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Caspar Ouvaroff
EVP, Executive Director Global Growth
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Kate MacNevin
Global Chief Operating Officer, McCann Worldgroup and Global Chairwoman & CEO, MRM
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Ronald Ng
Global Chief Creative Officer
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Jayna Kothary
Global Chief Technology Officer
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Bradley Rogers
Global President and Chief Operating Officer
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Diana Caverly
Global Chief Strategy Officer
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Linda Sorbera
Global Chief Talent Officer
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Andy Queen
Global Chief Financial Officer