Merkley were awarded the strategic planning, social strategy and creative responsibilities for ProForm to help the fitness equipment brand navigate changing consumer fitness habits, particularly switching from gyms to at-home fitness.

Having been appointed by iFIT in October with a goal of standing out from the likes of Peloton, Tonal and Mirror, the team did a phenomenal job producing TVCs and a host of digital content ahead of our Black Friday launch.

We are excited to help bring this challenger brand to the forefront of a highly competitive category and grow the brand to a completely new level.