To help White Castle navigate the pandemic we designed and developed the Crave Clutch – a case that holds 20 sliders for takeout and delivery, with design elements inspired by the boom box.

Coming hot on the heels of the Puma x White Castle collaboration campaign over the summer of 2021, our latest work for White Castle - Long Live Sliders - thematically leans into the packaging design and the consumer affinity to music by showcasing the many situations in which a Crave Clutch is “the vibe.”

Overall, the work is focused on the ideas that “originality never goes out of style”, and that White Castle and its diverse cravers share unique, fun-loving qualities that bond them together. The campaign is currently running across TV, Social, POS and Radio, as well as activations around the football season.