Coming hot on the heels of our recent campaign – Long Live Sliders – we have enhanced White Castle’s Scottsdale, AZ location on Google Street View. Turning it from a White Castle to a Fright Castle!

The activation is designed to draw attention to White Castle’s scary good deals, including a $0 delivery fee on DoorDash, and $5 off a 20-Slider Crave Clutch. Take a closer look at the location on Google Maps to find some interesting — and haunting — images on Google Street View, including a massive full moon glowing on giant spiders creeping toward the building, shadowy ghosts appearing and disappearing in the dining room, and tombstones for the likes of Anita Slider.

It’s a great example of how we use media in creative ways to outthink White Castle’s competition.