Clients

About

Maxwell is an independent, integrated marketing agency made up of strategic thinkers and doers motivated to build brands with conviction and help them grow. Since 1997, we’ve had the good fortune of working with beloved category icons, challenger brands and national category leaders in CPG.

We’re often called into service when companies are at an inflection point, when they’re ready to embrace growth opportunities and need help reimagining their potential. Our approach helps get to the heart of what’s special about a brand, finding the sweet spot of resonance between what they stand for and what matters most to the people they serve. Then we take a media agnostic approach, crafting strategies, creative, messaging and content that leverages multiple channels and platforms to deliver outcomes that deliver business-critical results.

Over decades we’ve helped grow household brands. Current clients include Bob’s Red Mill, Breton, Dave's Killer Bread, Lantana, Lapanzanella, Mountain House, raincoast crisps, USA Dry Pea & Lentil Council and Trident Seafoods. Past CPG clients include Dr. Praeger’s, Frog's Leap Winery, Pamela’s Products, Herb Pharm, Kettle Brand Potato Chips, Pacific Foods,Traditional Medicinals and Yogi Tea. We also work in hospitality and tourism. Current clients include Burgerville, Taco Time NW, McMenamins and Astoria-Warrenton Chamber of Commerce.

Maxwell, independent and female-owned, calls Portland, Ore., home. Our services span brand and campaign strategy, digital and content marketing, paid advertising, PR and influencer marketing, as well as packaging and general creative services.

People

• Jen Maxwell-Muir

  Founder & Principal