Creative

Cases

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  Dos Equis "Ni Perdón, Ni Permiso" | Case Study

  Dos Equis

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  Hyundai IONIQ Lineup "Cautionary Tales" | Case Study

  Hyundai Motor America

News

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  Hyundai’s New Hispanic Marketing Campaign for the 2026 Kona Gives “No Inventes” a Whole New Meaning

  Hyundai Motor America, in collaboration with Lopez Negrete Communications, today unveiled “No Inventes,” a new bilingual marketing campaign for the 2026 Hyundai Kona that transforms one of the most familiar expressions across Latino communities into a message of possibility for young U.S. Hispanic consumers.

  Hyundai, 05/28/2026

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  The Human Touch is Not Optional

  In this interview with LatinSpots, Fernando Osuna, Chief Creative Officer, who leads creative campaigns for López Negrete Communications, analyzes the current state of the Latino market in the United States. He also reflects on this period of reconfiguration in the advertising industry and on the importance of placing the Latino community at the center of the message. Additionally, he covers the agency's current work for both the Latino and general markets, its challenges, and highlights the reach of new technological tools that are here to stay — but that do not replace intuition, sensitivity, and the ability to say something that truly matters to someone.

  Latinspots.com, 05/26/2026

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  The World Cup Is Coming to Houston. The Real Work Has Already Started. - American Advertising Federation - Houston

  Alex López Negrete, CEO of Lopez Negrete Communications, shares what Houston marketers need to do right now to capitalize on World Cup 2026 — from building cultural relevance to earning your place on the global stage.

  American Advertising Federation - Houston, 05/18/2026

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  Lopez Negrete Communications Wins Best of Show and Mosaic Champion Honors at AAF District 10 Awards

  Lopez Negrete Communications, one of the nation's premier independent Hispanic-owned full-service advertising agencies, was among the most awarded agencies in the region at the 2026 American Advertising Federation (AAF) District 10 Awards, earning multiple honors including Best of Show for its Dos Equis campaign "Ni Perdón. Ni Permiso."

  PRNewswire, 05/06/2026

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  Industry Pioneer Alex Lopez Negrete Inducted in AAF’s Hall of Fame

  Every year, the American Advertising Federation celebrates industry legends by inducting them into its prestigious Advertising Hall of Fame. The 2025 class of honorees include Alex Lopez Negrete, co-founder and CEO of Lopez Negrete Communications, a leading US Hispanic advertising and marketing agency. Alex joins a select number of multicultural ad agency executives, including Bill Imada, Aaron Walton, Hector Orci, Daisy Expósito-Ulla, and Tere Zubizarreta, among others.

  Forbes, 03/28/2025

Clients

About

Lopez Negrete Communications, one of the nation's largest, independent Hispanic owned-and-operated full-service agencies, was built on a belief that now feels obvious: culture drives growth.

For 40 years, we've helped brands understand and engage the U.S. Latino community. Long before it was widely recognized, we were building the playbook - defining a category the rest of the industry is still catching up to, and creating the Latino Network of Creators, our proprietary influencer network powered by the intelligence we have on our content creators, matching brands with authentic Latino voices well before others recognized its value.

Our approach starts with real understanding - how people live, decide, and connect - and we turn it into ideas that don't just reflect culture, but participate in it. That same instinct is the same one that has kept us innovating for four decades — always ahead of the curve, never retrofitting what others have already done.

The result is work that is as effective as it is authentic, driven by insight, sharpened by experience, and built to perform in-market, not just in theory.

Because when you combine cultural fluency with the intelligence behind how people think, create, and influence, you don’t just connect with audiences - you unlock growth others can’t reach. That’s where we operate, and that's where our clients win.

People

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  Alex Lopez Negrete

  President, CEO & Co-Founder

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  Cathy Lopez Negrete

  CFO/COO, EVP & Co-Founder

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  Fernando Osuna

  Chief Creative Officer

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  Patrick Lopez Negrete

  VP of Brand Strategy

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  Ana Crandell

  VP of Media Services

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  Gerry Loredo

  Director of Business Analytics

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  Izzie Chea

  Social Media Strategist & Account Supervisor

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  Alekza Estrella

  Social Media Strategist & Account Supervisor

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  Alejandro Garza

  Business Development Coordinator