PayPal 2020 Shop Safe Case Study

PayPal

Case Study

  • B2B

Iris became PayPal’s global B2B agency of record in 2018. ​

Since then, we have been appointed as the strategic and creative lead on PayPal’s key 2020 global campaign to launch their new contactless payments proposition to business and consumer audiences.​

It was our long-term commitment to bring confidence back to shoppers and casual sellers in a time of “the new normal.” Supported by our touch-free QR payment technology, our initiative aimed to make safe payments accessible to everyone in the community. ​

From in stores, to digital and traditional media, we brought reassurance back to our streets, and helped the world​
get back on its feet again. ​

Research told us that we needed to connect the story back to the community. ​

X