Iris became PayPal’s global B2B agency of record in 2018.
Since then, we have been appointed as the strategic and creative lead on PayPal’s key 2020 global campaign to launch their new contactless payments proposition to business and consumer audiences.
It was our long-term commitment to bring confidence back to shoppers and casual sellers in a time of “the new normal.” Supported by our touch-free QR payment technology, our initiative aimed to make safe payments accessible to everyone in the community.
From in stores, to digital and traditional media, we brought reassurance back to our streets, and helped the world
get back on its feet again.
Research told us that we needed to connect the story back to the community.
PayPal 2020 Shop Safe Case Study
PayPal
Case Study