Cases
News
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iProspect's New Execs Explain the Blueprint and Early Impacts of Its Comprehensive Restructuring
In August, the media agency absorbed Merkle's growing media practice.
AdWeek, 11/09/2023
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MediaPost - Agency of the Year
MediaPost's 2023 Agency of the Year award winners: Search/Performance Marketing Agency of the Year: iProspect
MediaPost, 11/28/2023
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This year’s Digiday Video and TV Awards finalists focused on diversity and representation, with efforts to accurately and respectfully depict diverse communities in media. They also showed heavy investment in ad tech innovations, the top-performing category by a landslide.
Digiday, 02/14/2023
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Carlsberg Taps iProspect As Global Media AOR
The Dentsu unit succeeds incumbent IPG Mediabrands Initiative, which did not participate in the review for the Danish multinational brewer's account.
MediaPost, 07/11/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| Feld Entertainment | 2014 | Current |
| The Cleveland Clinic | 2020 | Current |
| Workday, Inc | 2016 | Current |
| Cancer Treatment Centers of America | 2016 | Current |
| American Express | 2006 | Current |
| Lithia Motors | 2023 | Current |
| McCain Foods | 2019 | Current |
| Republic Services | 2021 | Current |
| Tropical Smoothie Cafe | 2022 | Current |
| Regions Financial Corporation | 2007 | Current |
About
iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital performance expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Cox, Hilton, Levi’s, and Abercrombie & Fitch. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.
People
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Amanda Morrisey
Global President
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Rohan Philips
Global Chief Product Officer
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Liz Rutgersson
Chief Executive Officer
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Amanda Moore
Chief Growth Officer
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Will Ferguson
SVP, Head of Growth
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Ellen Ferrari
EVP, Managing Director
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Danielle Smith
EVP, Managing Director
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Rachel Starr
EVP, Head of Planning
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Liz Vance
EVP, Managing Director
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Whitney Fishman
EVP, Applied Innovation
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Michele Snodgrass
EVP, Head of Strategy
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Michael Glefke
EVP, Managing Director