News
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ICF wins 13 Addys at Baltimore Awards ceremony in 2024
I95 Business, 03/05/2024
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Energy in 30: Account-Based Marketing for Utilities | ICF
In this episode, our hosts and guests discuss how utilities are working to engage their customers during the ongoing transformation of the entire energy system.
ICF, 02/01/2024
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5 Lessons for Utilities from PSEG’s Branding | ICF
Many utilities are considering how to reposition themselves to better represent their values. Here are five tips to get started with a brand refresh.
ICF, 07/27/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| Public Services Electric and Gas (PSE&G) | 2021 | Current |
| PSEG | 2022 | Current |
| Pepco Holdings, Inc. | 2012 | Current |
| Baltimore Gas and Electric | 2009 | Current |
| CDC | 2017 | Current |
| PPL Electric Utilities | 2021 | Current |
| ComEd | 2018 | Current |
| Delmarva Power | 2012 | Current |
| National Cancer Institute | 2016 | Current |
| DTE | 2009 | Current |
About
Why ICF? Why now?
The future of energy is unclear. Policies are changing almost as fast as people’s expectations. Short of a crystal ball, you need a partner who can help you win now, and build for what’s next. Someone who blends experience and expertise, with insight and innovation. Change is everywhere. You need more than just a guide. You need someone who can help you transform with confidence.
WHO WE ARE
We are ICF. A proven full-service marketing and advertising agency, working within a prestigious utility consultancy.
We put all of our energy into energy. All day. Every day. Because it matters to our clients, the communities we call home, and the planet we all share.
We are a diverse crew of strategists, data analysts, creatives, and behavioral scientists. We know what motivates people. And how to connect with them in authentic ways.
For decades, we’ve been helping energy brands build trust, navigate change, and execute campaigns to deliver solid business results. We’ve worked with more than 50 utilities across the country while reaching one out of every six adults in America.
No one knows utility customer better/people
The future of energy is changing everyday. No one’s more prepared to lead you, every step of the way.
Choose ICF. Transform with confidence.
People
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Nancy Caplan
Senior Vice President, Marketing
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Sabrina Blaiklock
Vice President, Marketing
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Matt Silverman
Senior Partner, Integrated Communications
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Larry Guerrero
Executive Media Director
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Vetry Ramachandran
Group Creative Director