Creative
Cases
News
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From unnamed to unmatched: How brand identity turned a divested business into a global category visionary 👉 https://bit.ly/4fWwB4d In 2022, Bayer divested their Environmental Science business, instantly creating an unnamed global company of 1000+ people and 200+ product brands in countries around the world. That year, HLK launched Envu, a new brand with a vision, taking the company from divestment to giving the people and products a home they could rally around. This case spanned every part of brand development from positioning to naming to design and architecture – each playing a critical role in telling the story of this new company internally and externally.
Transform magazine, 11/19/2024
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HLK on LinkedIn: We’re thrilled to announce that HLK has been named the brand and media…
We’re thrilled to announce that HLK has been named the brand and media agency of record for Sentry, a leading mutual insurance company. "We both share a…
HLK, 11/15/2024
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St. Louis ad agency HLK opens Chicago office - St. Louis Business Journal
HLK opens in Chicago.
St. Louis Business Journal, 10/24/2024
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We are thrilled to announce that HLK has been shortlisted for three prestigious awards at the 2024 B2B Elevation Awards. These three campaigns, up for the most-sought-after B2B accolades, have been recognized for their strategic approaches, audience impact and tangible results, underscoring our commitment to excellence in the B2B marketing space.
HughesLeahyKarlovic Advertising Agency, 07/09/2024
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HLK, a full-service creative agency, adds to its ownership group to include Emily Kircher, chief marketing officer; Shelby Georgis, co-chief creative officer and Brad Overby, chief financial officer.
HughesLeahyKarlovic Advertising Agency, 05/06/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| Bayer CropScience | 2010 | Current |
| Marriott International | 2018 | Current |
| Envu | 2021 | Current |
| Sentry Insurance | 2024 | Current |
| Ameren Corporation | 2011 | Current |
| Winchester Ammunition | 2017 | Current |
| Commerce Bancshares | 2023 | Current |
| Coinstar | 2024 | Current |
| Steel Tube Institute | 2018 | Current |
| Steel Joist Institute | 1988 | Current |
About
HLK is a performance marketing agency focused on providing solutions at the intersection of technology and creative. We offer clients long-term brand strategy and development expertise while simultaneously focusing on short-term marketing optimization. We identify all obstacles or friction that exists between your audience and a desired outcome and turn that friction into fit. This improves immediate marketing results while also creating powerful brand experiences that change audience behavior and shape audience belief.
People
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Brad Overby
Chief Financial Officer
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Emily Kircher
Chief Marketing Officer
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Ben Bocklage
Chief Strategy Officer
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Shelby Georgis
Chief Creative Officer
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Alison Berry
Chief Operating Officer
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Eric Karlovic
CEO