How do you help consumers relieve mental overload and stress-out less about what’s going on at home?

You partner with the Chamberlain group and create the “Boost Your Home’s IQ” campaign; kicking off with a creative twist on “If I Only Had a Brain” from the Wizard of OZ. Re-imagined as “If My Home Just Had a Brain,” we showed just how smart our homes could really be. With mini-musical videos that featured whimsical performances, and theatrical staging, we highlighted the ease and convenience of unlocking your home's full potential with the myQ smart home ecosystem.

We rebuilt the look and feel of the brand from the ground up, completing the campaign with OOH, social, and radio. We even had a brand integration on The Jimmy Kimmel Show.