Creative
News
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MBTA Commuter Rail Animated Year in Review
You’ve heard of Spotify Wrapped … but how about TRACKed? An animated, data-driven, year-in-review campaign, TRACKed celebrates the impact the MBTA Commuter Rail system and its riders are making on communities across Massachusetts and Providence, RI — and the planet at large!
Roastbrief US, 12/24/2024
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Year-in-Review for MBTA Commuter Rail is TRACKed for Success
An animated, data-driven, year-in-review campaign, TRACKed celebrates the impact the MBTA Commuter Rail system and its riders are making on communities across Massachusetts and Providence, RI — and the planet at large!
AdStasher, 12/24/2024
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The MBTA Commuter Rail Celebrates the Impact of 2024 with Animated 'TRACKed'
You’ve heard of Spotify Wrapped … but how about TRACKed? An animated, data-driven, year-in-review campaign, TRACKed celebrates the impact the MBTA Commuter Rail system and its riders are making on communities across Massachusetts and Providence, RI — and the planet at large!
Little Black Book, 12/20/2024
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Crafting a 15-Month Love Letter to Bruins Fans and Boston | LBBOnline
Little Black Book, Boston Bruins VP, Andrea Mazzarelli, and GYK creative director, Scott Nicholson, tell LBB about celebrating the team’s Blood, Sweat and 100 years in an authentic centenary campaign
Little Black Book, 11/18/2024
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Amazon, Forbes Media, EssenceMediacom and Universal Pictures are finalists for Digiday Awards
This year, interactive and immersive experiences that engage storytelling have become essential for brands to connect directly with audiences. That's why GYK's work with Sallie Mae is being nominated for best audio campaign.
Digiday, 09/17/2024
Clients
Client | Start Year | End Year |
---|---|---|
New Hampshire Lottery | 1985 | Current |
New Hampshire Travel & Tourism | 2015 | Current |
Hometown Financial | 2019 | Current |
Sweet Baby Ray's | 2006 | Current |
Sallie Mae | 2020 | Current |
Ken's Foods | 2018 | Current |
Nuvance Health | 2020 | Current |
Keolis Transit America | 2019 | Current |
Martin's Point Health Care | 2019 | Current |
Harpoon Brewery | 2024 | Current |
About
We’re an independent, integrated agency serving as a creative growth engine. We believe creativity offers brands the ultimate competitive advantage and is a strategic lever for growth. At our core, we’re fueled by an entrepreneurial spirit — which inspires our team of creative problem-solvers and risk-takers to deliver innovative ideas that ignite brands and drive impact.
Our work is driven by three core tenets: Autopilot is our enemy, creativity is our expertise, impact is our endgame.
To us, autopilot is the enemy — the enemy of growth, the enemy of standing out, the enemy of winning in the marketplace.
To combat complacency, we embrace curiosity, question assumptions and provide solutions that challenge the status quo. Because smarter, more insightful, more creative work works harder to deliver impactful solutions.
Which brings us to our end game: driving meaningful impact for brands and businesses.
People
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Travis York
CEO
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Pam Hamlin
President
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Mike Stevens
Managing Director
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Adam Telian
Head of Media
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Nicolle Fagan
Head of Account Management
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Ginger Ludwig
Head of Marketing & Communications
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David Bohl
Director of Strategy
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Cristin Barth
Group Creative Director
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McKensie Saldo
Business Development Director