Creative
Cases
News
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GSD&M gamifies its AI upskilling efforts - Digiday
The Omnicom-owned is working to upskill its employees across all divisions in AI by essentially gamifying the spread of its knowledge
Digiday, 11/06/2025
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Southwest's Super Bowl Ad Recalls the Chaos of Open Seating
The airline switched to assigned seating on Jan. 28.
AdWeek, 02/04/2026
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White Castle creative and media accounts move to GSD&M
GSD&M will oversee creative, strategy, media, experiential and social duties for White Castle, with its first work expected in early 2026.
Ad Age, 07/21/2025
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Southwest Throws a Street Party to Celebrate Assigned Seats
The new ad tries a vibe shift that recalls the airline's glory days.
Ad Week, 06/16/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Southwest Airlines | 1981 | Current |
| Capital One | 2020 | Current |
| Vrbo | 2025 | Current |
| White Castle | 2025 | Current |
| MD Anderson | 2024 | Current |
| Corona | 2024 | Current |
| Stanley | 2023 | Current |
| Realtor.com | 2024 | Current |
| U.S. Space Force | 2019 | Current |
| Pacific Life | 2025 | Current |
About
Founded in 1971, GSD&M is an ideas-driven, fully integrated agency that has been building some of the world’s most iconic brands for the past 50 years. Headquartered in the music-loving, tech-driven, creative hub that is Austin, we exist to create ideas that make a difference by cultivating First & Only brands—fueled by ideas that are the first of their kind for the only brands that can pull them off. Our philosophy centers around finding and connecting with like-minded brands and teams that share a passion for the products, services and experiences that make a real difference in consumers’ lives.
People
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Kate Rush Sheehy
Co-Chief Strategy Officer
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Lee Newman
CEO
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Maria DAmato
Executive Creative Director
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Andrew Teagle
Chief Strategist
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Jay Russell
Chief Creative Officer
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Duff Stewart
Chairman