Social film starring chef creators Poppy Cooks and Kolby Kash as they join actual McCain farmer, Imogen Stanley, on one of the Farms of the Future – home of McCain's regenerative agricultural practices.

Ensuring that the production was sustainable as possible & not disturb any soil on McCain farms – the film was a Virtual Production Shoot using Unreal Engine. 

Part of a global campaign featuring an AR game, interactive GenAI worm regen experts, creators, merch, and an immersive launch event – all designed to connect fry fans to the future of farming.

Check out regenfries.com for the full campaign.