Creative
News
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10 marketers weigh in on what’s in store for 2024 | The Current
Marketers give their predictions on retail media, AI, connected TV, and the upcoming U.S. presidential election.
The Current, 12/18/2023
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Gigasavvy Shows the Heart Behind West Coast University's Nursing Education | LBBOnline
Little Black Book, Running in Miami and Dallas, where WCU has campuses, the campaign is built around a pair of inspiring 60-second anthem spots
Little Black Book, 01/17/2024
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Hi-Chew created its first brand mascot, Chewbie | Ad Age
Chewbie is gender neutral with Gen Z accessories.
Ad Age, 10/16/2024
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Releasing Hi-Chew's Fun, Nostalgic Ad Campaign - DMNews
Morinaga & Company are taking a fresh approach to advertising by targeting the younger millennial and Gen Z generations.
DMNews, 01/23/2024
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Campaign Trail: Hi-Chew imagines a fruit-full world with Gen Z in mind
Crafted with creative agency Gigasavvy, the cult-favorite candy brand's new spot asks young consumers to "Choose Different. Choose Fun."
Marketing Dive, 09/29/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| HI-CHEW | 2017 | Current |
| Nationwide Pet | 2019 | Current |
| FlexFit | 2022 | Current |
| Toshiba | 2012 | Current |
| Hoag Hospital | 2024 | 2024 |
| West Coast University | 2018 | 2024 |
| American Career College | 2019 | 2024 |
| D.R. Horton | 2022 | 2024 |
| CEFCO | 2022 | 2024 |
| JSX | 2022 | 2022 |
About
Our Purpose is to inspire meaningful human connection in a digitally dominated world. We believe accepting the status quo impedes progress, so we started this fiercely independent agency in 2008, to give ourselves the freedom to do things differently. We strive to challenge ourselves daily — to let go of preconceived notions, listen to outside perspectives, and do what it takes to meet the needs of our clients. We call Southern California home but, with employees in three time zones, we are not confined to a single place or a single set of ideas. Our broad perspective helps us create in unique ways to set our clients apart. We walk alongside clients across a wide swath of industries to understand underlying challenges, break free from the siloed approach, find great stories, and deliver exceptional strategies — regardless of the vertical.
People
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Kyle Johnston
President and Founding Partner
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Mitch Fait
Executive Creative Director and Partner
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Erin Naterman
Vice President of Growth and Operations
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Samantha Pacheco
HR Director
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Pam Potts
Growth Director