Lysol is more than a household disinfectant. It is a part of Moms' lives to make their homes healthier for their family, especially when there is a new addition. The "Dear Baby" campaign was done in partnership with Facebook to follow Moms throughout their pregnancy to watching their babies walk, talk, and make friends. The 8-week campaign of 7 videos generated 3+ million combined views, 30K+ combined likes and 10K+ combined shares.