A significant draw and benefit of attending Harvard Business School is its illustrious alumni network. However, the HBS Alumni Relations was struggling to ensure graduates knew about all the products, services and opportunities available through their alumni programs. HBS enlisted Genuine to increase awareness and engagement with their programs and reintroduce HBS Alumni programs to new and old graduates in a refreshing and fun way. Learn more at https://www.wearegenuine.com/work/case-studies/hbs-wilderness-survival-handbook/