About

A third of the country’s population is over 50 and the number keeps on growing.* But less than 5% of big agency employees are over the age of 50.* The 50+ demographic contributes $8.3T to the U.S. economy.* In 2030, when Millennials begin to turn 50, that number increases to $12.6 trillion.* We hope that got your attention because there’s a big, wide ocean of disposable income out there and Geezers are passing it out like Halloween candy.*

The 50+ audience outspends millennials and Gen Zers in just about every category.* Geezer exists to help brands tap into this goldmine, and we’ll do it by putting 50+ talent back to work.

*See Geezology section at geezercreative.com