When the Alzheimer’s Association approached Full Contact in early 2017 and asked for our help, we jumped right in. As many people as there are afflicted by Alzheimer’s every year, there is very little awareness about the disease. There is also little awareness about what families can do when their loved ones experience the early signs. We wanted to create a campaign that revealed some of these symptoms, and more importantly, let people know there is somewhere they can go to get help.