When One Mission came to us for help promoting the Buzz Off, we jumped at the chance. After all, thousands of people shaving their heads to support kids with cancer is more than a typical charity event. Lives are changed. We wanted the work to be as impactful as the event. So we staged a mini-Buzz Off of our own. We shaved nearly 30 heads, all volunteers with a personal stake in the cause. We think the campaign conveys the pride we felt that day and can make this year’s event the biggest yet.