Creative
Cases
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Virgin Atlantic – The Joint Venture Pub Case Study
Virgin Atlantic Airways
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Viator
News
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SeatGeek’s First-ever National Ad Campaign Is An Energetic Homage To Sports Superfans | The Drum
The challenger brand is gunning for a bigger slice of the ticket sales pie with a new campaign created in partnership with Fig.
The Drum, 10/24/2022
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Agency news you need to week of Sept. 30 | Ad Age Agency News
Wisdom from AI Anselmo, AMC Networks taps Known, and Jack Morton’s CEO steps down after nearly 20 years.
Ad Age, 09/30/2022
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Agency news to know: Sept. 16, 2022 | Ad Age Agency News
Jersey Mike’s new creative AOR, Pharrell Williams and Edelman launch an advocacy agency, Ogilvy’s new Coke lead and more.
Ad Age, 09/16/2022
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Revolving Door Roster Updates: 72andSunny, Badger Agency, Zambezi & More
This week's collection of agency talent moves.
Agency Spy, 09/16/2022
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High Five: Late-Breaking Left-Field Advert Masterworks | LBBOnline
Little Black Book, Founder and executive producer at Singing Serpent, Glen Galloway, delves into some uniquely absurd projects that he holds in high esteem
Little Black Book, 09/21/2022
Clients
| Client | Start Year | End Year |
|---|---|---|
| Lahli (Tyson) | 2022 | Current |
| Comic Relief | 2022 | Current |
| SKYY Vodka | 2022 | Current |
| Viator | 2022 | Current |
| Nav | 2022 | Current |
| Illumina | 2021 | Current |
| RVO Health | 2021 | Current |
| MoMA | 2021 | Current |
| Noom | 2021 | Current |
| SeatGeek | 2021 | 2023 |
About
We are Storytellers for the Information Age. We specialize in driving salience for brands by crafting, launching and optimizing integrated stories that cut through the clutter and complexity of the Information Age. We exist to build today’s most salient brands
Our stories, are what build today’s most salient brands. Salient brands grow. Non-salient brands decline. Salience is the most vital marketing measure because it is a predictor of future business success.
The integrated agency has been recognized on the Ad Age A-List for 5 consecutive years. In 2023, Campaign awarded FIG Most Inclusive and Most Innovative Agency. The agency has also been recognized by Inc Magazine and AdAge as one of the best places to work in the US, by Inc Magazine in 2019 and again in 2020 as one of the fastest growing privately held companies in America, and is on the Adweek 100 list. FIG was named to LinkedIn's 2020 Top Startups List, which ranks the 50 U.S. companies that have stood out this year, attracting investment, employees and attention, and included breakthrough brands like Masterclass, Brooklinen and Robinhood.
Based in the heart of Soho in New York, FIG is, of course, 100% independent.
People
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Frederick Stallings
Partner, Data & Media
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Justine Armour
Partner & CCO
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Richard Tan
Partner & CFO
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Robert Valdes
Partner & COO
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Judith Carr-Rodriguez
Partner & CEO
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Mark Figliulo
Founder & Creative Chair