Project SugarFree Case Study

Case Study

  • Pro Bono
  • Award-winning creative
  • Purpose driven marketing

Sugaring is a new practice where exploiters of youth for sex promise easy money for "dates." But sugaring is one of the fastest onramps to trafficking today.

Our plan was to reduce sugaring as it happens on Twitter. By reaching multiple audiences (exploiters, victims, and potential victims) we provided information and resources to stop sugaring in Washington state

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