The 1,065 Black-owned businesses in the Seattle-Tacoma area represent 1% of all businesses, while the Black population is 8%. If 8% of Seattle businesses were Black-owned, there would be 6,580 more Black-owned businesses.

To enact the change we wanted to see, we set out to reframe the year's biggest
shopping day to spark a cultural movement, incentivizing intentional
spending at Seattle's Black-owned businesses. Our objective was to empower Black entrepreneurs through increased visibility, customers, and most importantly, sales.