We’re Here for the Beer is ABI’s initiative for cultivating a love and appreciation for beer throughout our global community. The essence of beer culture lies in a passion for beer, knowledge of beer, and a desire to be beer’s best ambassador. To demonstrate commitment to the ideals of We’re Here for the Beer, we have created an ABI-exclusive app, Hoppy.

Hoppy is a brand-new, ABl-exclusive app that puts the world of beer into users’ pockets. It is a simple and easy-to-use learning app that offers everything from friendly competition to earning Beercoin.

Because beer is fun, we believe learning about beer should be fun, too. That’s why we built Hoppy as a learning game — incorporating daily challenges and prizing.

While using Hoppy, users earn Beercoin, which is brand-new digital currency that users earn living all things beer whether it's online or in real life. With Beercoin, users can earn a variety of swag like, T-shirts, hats, glassware, tickets to events, and more.