Saying fantasy players love sports is an understatement. They don’t just love sports...they’re IN LOVE with sports. Because they truly can’t get enough, and it’s not enough to just watch anymore—they want to play. DraftKings not only knows they want to play, but also understands all the reasons why. So, that's why we used those reasons to speak to these fantasy players and to invite them to experience the game like never before, on a whole new level.