In partnership with Budweiser, Deutsch teamed up with Sergio Ramos, one of football’s most decorated and tattooed players, to inspire fans around the world to Be a King. In film, we tell Sergio’s story of greatness as it was inked in the history books and on his body through countless tattoos. We then continue the story through limited edition tattoo bottles featuring three of Sergio’s tattoos. By purchasing a tattoo bottle fans can unlock exclusive content and hear from Sergio himself the meaning behind each tattoo.