Cases
News
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Omnicom wins BMW media account in US, Canada and Latin America | Ad Age
Ad Age, 10/04/2023
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Twitch, iHeartMedia and Priceline are among the 2023 Digiday Award winners - Digiday
The 2023 Digiday Awards highlighted a surge in different techniques to gain customer engagement, from multisensory encounters to infusing cutting-edge technologies and more.
Digiday, 09/26/2023
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This Car Prototype Addresses the Dangers of 'Driving While Black' | Muse by Clio
A cry against police brutality, timed to the Detroit Auto Show
Muse by Clio, 09/13/2023
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Education and empathy are essential to equity
Julie Alexandra, Black Affinity Group lead at Critical Mass, explains how change comes from a commitment to listen and learn.
Strategy, 03/06/2024
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Out with web3, in with AI? Here’s why marketers should be wary of tech hype cycles | The Drum
Tech trends change like the seasons. It’s important for marketers to take a step back and see the larger picture, writes Critical Mass vice-president of technology Ricky Bacon.
The Drum, 02/24/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| Apple | 2015 | Current |
| Harley Davidson | 2015 | Current |
| Airbnb | 2020 | Current |
| J&J | 2020 | Current |
| DePaul University | 2018 | Current |
| US Army | 2018 | Current |
| Delta Faucet | 2023 | Current |
| Nike | 2020 | Current |
| Mars Wrigley | 2022 | Current |
| Diageo | 2021 | Current |
About
Critical Mass is a team of 1500 inspired folks based in 12 offices around the world. We provide full-service digital capabilities for the greatest brands on Earth, but our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We’re sought by brands who strive for connected digital ecosystems, and we help them get there by gaining deep insight into their consumer and orchestrating data, AI, design, media, and tech stacks around human stories.
We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so F-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. We live our values and hold ourselves to uncompromising design standards (which is probably why our clients stick with us for 7 years, on average). We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).
We’re Critical Mass, but our friends call us CM. Please call us CM!
Services:
- Creative/Brand
- Experience Design
- Transformation
- Innovation
- Intelligent Production
- Capabilities Digital
- Brand Identity
- Social Storytelling
- Digital Brand Experience & Extensions
- DCO/Campaigns
- User Experience
- User Interface Design
- Content Strategy
- Media Planning & Buying
- E-commerce Solutions
- MarTech/AdTech Platforms
- Automated/Live Analytics
- New & Emerging Technology
- Machine Learning & AI
- Immersive Content
People
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Ara Kurnit
Chief Innovation Officer
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Sara Anhorn
Chief Talent Officer
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Lee Tamkee
Chief Financial Officer
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John McLaughlin
Chief Operating Officer
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Val Carlson
Chief Creative Officer
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Grant Owens
Chief Strategy Officer
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Chris Gokiert
CEO