News

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  Cheil Appoints Sonia Grunbaum as Head of Business Development to Fuel Growth | LBBOnline

  Little Black Book, Sonia, a 20+ year industry veteran, made her mark at Zimmerman Advertising, where she played an important role in securing accounts such as McDonald’s, Office Depot, Kay Jewelers, and Six Flags

  LBB Online, 09/10/2024

Clients

About

Cheil Worldwide, founded in 1973 and headquartered in South Korea, is a publicly traded global advertising agency and one of the largest agency networks in the world. With operations in over 40 countries and a team of more than 7,000 professionals, Cheil serves a diverse portfolio of global clients. The network includes renowned agencies like McKinney, Barbarian, and Iris, enhancing its extensive industry expertise and reach.

In the United States, Cheil’s primary operations are based in Dallas, complemented by an office in New York. Since opening the Dallas office in 2019, we have rapidly expanded to 250 employees and earned recognition from Adweek as one of America’s fastest-growing ad agencies. This growth reflects our ability to combine the strength of a global partner with the agility and innovation of a start-up.

Cheil offers full-service capabilities, providing expertise in strategy, creative, media, digital, and experiential marketing. Our ability to seamlessly integrate these disciplines ensures that every client’s brand vision is executed cohesively and effectively.

At Cheil, we specialize in creating connected experiences that seamlessly integrate online, offline, and virtual worlds, delivering immersive brand interactions. Today’s consumers seek more than just marketing—they desire authentic connections. By integrating creativity, strategy, and technology across every touchpoint, we empower challenger brands to become leaders in their categories.

Our mission is reflected in our name: “Cheil,” meaning “the best” or “number one” in Korean. It encapsulates our commitment to helping clients achieve top-of-category status through innovative, impactful solutions that set them apart in an ever-evolving marketplace.

People

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  Sonia Grunbaum

  Head of Business Development

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  Robin Shelby

  COO