In this commercial, we meet a small dog named Squirt who’s had just about enough of city living. The noise, the cars and the lack of green space have left Squirt longing for something more. And thanks to Squirt’s owners and a Wealth Management Advisor from U.S. Bank, more space and more room to run soon become possible.
Carmichael Lynch to Help Oil Giant Phillips 66 Navigate ‘Changing Consumer Behaviors’
Independent fuel company Phillips 66 named Carmichael Lynch as its new agency of record after a three-month closed review managed by The Burnett Collective. The agency will handle creative, analytics, and media.Adweek,
New Carmichael Lynch CEO Fischer to Focus on Discipline 'Interdependence'
Newly appointed Carmichael Lynch CEO Marcus Fischer – the agency's fourth chief executive in its 55-year history – said he will focus on furthering the shop's collaboration and interdependence of disciplines.Ad Age,
NBA’s Karl-Anthony Towns works out with Sasquatch in Jack Link’s latest ads
Beef jerky maker Jack Link’s has released a series of ads that feature Minnesota Timberwolves player Karl-Anthony Towns working out alongside the brand’s longtime Sasquatch mascot.The Drum,
A Little Kid Leaves Home in Subaru’s Latest Sweet, Poignant Family Spot
Subaru treads familiar yet fertile ground in its latest advertising from Carmichael Lynch, rolling out two new national TV spots—with a third on the way—that tell family stories to launch the all-new 2017 Impreza.AdWeek,
Subaru Triples Sales With Thoughtful Music And Emotional Messaging
For the last eight years, Subaru has been capitalizing on the power of consistently tasteful music to help drive business. With emotional messaging at the forefront of their marketing, Subaru exemplifies how music is the quickest way to your heart.Forbes,
Subaru Highlights Inspiring Stories
Subaru of America is launching an ad campaign featuring real stories from people who have been positively impacted by the Subaru Share the Love program over the past nine years.MediaPost,
On The Pitch: New Rugby League Taps Carmichael Lynch As AOR
The nascent National Rugby Football League has named Interpublic Group’s Carmichael Lynch as its marketing and creative agency of record. The agency's PR subsidiary Carmichael Lynch Relate has been tapped to do PR duties for the fledgling league.MediaPost,
Carmichael Lynch Wins Bronze at 4A's Jay Chiat Awards
Carmichael Lynch’s “Who We Are Is What We Leave Behind” campaign for Subaru of America won Bronze in the Nonprofit category of the Jay Chiat Awards for Strategic Excellence.carmichaellynch.com,
Carmichael Lynch Hires Lachlan Badenoch as Chief Strategy Officer
This week, Minneapolis’ Carmichael Lynch announced that it has hired industry veteran Lachlan Badenoch as chief strategy officer.Agency Spy,
Spong no longer: Minneapolis firm rebrands as Carmichael Lynch Relate
Creative agency Carmichael Lynch and Carmichael Lynch Relate are both introducing a new logo and identity system to represent the rebranding.PRWeek,
- Subaru of America
- U.S. Bank
- Jack Link's Beef Jerky
- Phillips 66
- Arla Foods
- Lorissa's Kitchen
- Ooma, Inc.
Marcus Fischer Chief Executive Officer BioAs chief executive officer, Marcus Fischer leads the business, vision and culture for Carmichael Lynch. Under his leadership, the agency has had four years of consecutive, double-digit revenue growth and headcount has grown by more than 40 percent while maintaining a less than 10 percent turnover rate in 2016. Marcus helped spearhead the development of Carmichael Lynch’s unique business offering, bringing together advertising and PR to provide a holistic business solution for clients. This cross-discipline, collaborative approach has been key to the agency’s success and was solidified with the rebrand of the agencies in 2016 and the renaming of PR agency, Carmichael Lynch Relate. Marcus rejoined Carmichael Lynch in 2012 as chief strategy officer, then added the title of president and managing partner in 2013, before being named chief executive officer in 2017. Prior to Carmichael Lynch, Fischer spent four years at the helm of digital firm Space150, where he helped dramatically grow the agency and was a regular contributor to Ad Age’s Digital Next section. Earlier in his career, Marcus founded his own firm, One and All, after a stint in account planning at Fallon and a previous role at Carmichael Lynch. Over the years, Fischer has worked on some of the nation’s most envied brands and has been the strategic mind behind countless winning campaigns for current Carmichael Lynch clients Subaru of America, U.S. Bank and Arla Foods, and other highly regarded brands such as BMW, Buffalo Wild Wings, Starbucks, Purina Dog Chow, Dairy Queen and Target. Marcus’s achievements have been recognized by the most respected creative and strategic competitions in marketing, including the Effies, the Webby Awards, the One Show, Cannes Lions International Festival of Creativity, the Jay Chiat Awards, the Creative Media Awards and OMMA. He is a frequent speaker at industry events and has taught at both the MiamiAdSchool and BrainCo. The father of three boys and husband to Wendy, Fischer is an avid fly fisherman and serves on the board of the Epilepsy Foundation of Minnesota.
Marty Senn Chief Creative Officer BioMarty Senn oversees Carmichael Lynch’s creative team, and has more than 15 years of experience developing award-winning, cross-platform ideas and experiences. Marty joined Carmichael Lynch in 2013 from Goodby, Silverstein & Partners in San Francisco, where he was a creative director on Google, Comcast, and the NBA.
Previously, Marty held positions at agencies in Boston, Seattle, New York, and London, where’s he’s worked on some of the world’s great brands, including Levi’s, Jeep, Virgin Mobile, Time Magazine, Sony and the BBC. His work has been recognized here and abroad by creative award shows including Cannes, D&AD, the One Show, Communication Arts, and the Art Director’s Club. A copywriter by trade, Marty also holds the curious distinction of being named one of Adweek’s Top 10 Creatives You Don’t Know.
A native Minnesotan, Marty lives 12 minutes from the office with his wife, Kimberly, and their two sons.
Julie Batliner President of Carmichael Lynch Relate BioAs president of Carmichael Lynch Relate, Julie Batliner leads one of the most awarded public relations firms in the industry. Batliner joined Carmichael Lynch Relate in 2005 from FleishmanHillard, and has since been fundamental to the agency’s growth, winning numerous new accounts, growing existing clients, as well as building notable partnerships via Carmichael Lynch. She has earned industrywide recognition for her work, winning awards including PRSA Silver Anvils, SABREs and PRSA Classics, among others, on behalf of some of the most prestigious brands in the world. She also was named one of the Forty Under 40 by PRWeek and The Minneapolis St. Paul Business Journal recognizing professionals who exhibit innovative thinking, determination and garner exceptional business results for their clients. Batliner has helmed numerous panel discussions on the unfolding future of the public relations business. She is a sought-after expert about the changes transforming the industry, providing frequent commentary in the pages of PR News and PRWeek, among others. A bedrock partner to her clients, Batliner prides herself on providing counsel that anticipates ever-changing marketing needs with timely, creative and outstandingly successful work. This commitment was acknowledged with her selection as a finalist for the nationwide Account Director of the Year from PR News. Batliner is also an active member of the community, serving on the board and executive committee of Meet Minneapolis, Convention and Visitors Association. She led the charge during the recent Minneapolis-hosted MLB All-Star Game, assembling a team of pros to staff a social media command center and cementing the model Meet Minneapolis will employ on an ongoing basis and for world-class events in the future.
Mark Feriancek Chief Financial Officer BioAs CFO and Managing Partner of Carmichael Lynch, Mark is responsible for the Administrative, Support and Production functions. Prior to joining CL in 2002, Mark was at Plasmon Corporation for two years as CFO. He's a CPA with past experience at Ernst & Young and as a Finance Director at the Pillsbury Company. Mark has lived his whole life in the Twin Cities and graduated from the University of Minnesota. He is married to Jill whom he met at the Pillsbury Company. They have three children: Derek who is 5 and twin 3-year-old girls named Nicole and Jessica. Mark enjoys the outdoors, in particular hunting and fishing. He also enjoys golf and time spent up north at the lake with the family.
Mike Lescarbeau Executive Chairman BioMichael G. (Mike) Lescarbeau has served as Carmichael Lynch’s executive chairman since 2017, a role he assumed after leading the agency as chief executive officer since 2009. Prior to that, he served as president and chief creative officer after a role at from Ogilvy & Mather, New York. During Lescarbeau’s tenure, the agency has cemented its reputation as a national branding powerhouse, with highly visible work for Subaru, GNC and Jack Link’s, among others. Lescarbeau’s leadership has also brought Carmichael Lynch to the forefront of the advertising industry’s diversity and inclusion movement, resulting in widespread recognition. He is the American Advertising Federation’s 2014 Corporate Leader Award winner for Diversity and Inclusion and serves on the board of directors for The BrandLab, a Minneapolis-based consortium of over 40 companies working to bring more people of color into advertising and marketing. He is a former member of the board of directors at the Lagrant Foundation, a Los Angeles-based non-profit that provides college and post-graduate scholarships to students of color. Prior to joining Carmichael Lynch, Lescarbeau was creative director at Fallon Worldwide, Boston’s Hill Holliday and Leagas Delaney, in London. During his creative career he won dozens of advertising’s top honors, including Cannes Gold Lions and the Grand Effie. He was an early advocate of campaigns that employ new media, and in 2001 launched One And All, whose breakthrough, experiential work helped the start-up win the 4A’s O’Toole Award its first year of eligibility. Based in Minneapolis, Lescarbeau has served on the board of directors of the One Club for Art & Copy in New York and has been a frequent judge of advertising creative competitions in the U.S. and overseas. He has spoken on the subject of advertising creativity in Paris, Sao Paulo, Singapore and Oslo.
Stacy Janicki Director of Account Management BioStacy Janicki leads Carmichael Lynch’s account management department, which delivers strategic leadership to clients and oversees increasingly collaborative efforts within the agency. With more than 15 years in the advertising industry, her work experience spans many business categories, including retail, consumer packaged goods, outdoor recreation, telecommunications, and healthcare.
Prior to coming aboard at Carmichael Lynch, Stacy served as director of account management at Colle+McVoy, where she was also a member of the senior leadership team. Over the course of her tenure, she helped strengthen and reinvent brands such as Caribou Coffee, the Recreational Boating & Fishing Foundation, ESPN, Old Navy, and Land O’Lakes Dairy Foods.
She has also served in account leadership roles at Campbell Mithun and Martin Williams for clients including General Mills, Anheuser-Busch, ConAgra, Microsoft, 3M, Bruegger’s Bagels, and Verizon Cellular.
Stacy has contributed to work heralded by the O’Toole Awards, PRSA, the Webby Awards, the One Show, and Effie Awards. Her work has also been featured on media properties as varied as The Jay Leno Show, the CBS Early Morning Show, PerezHilton.com, ESPN, Communication Arts, Fast Company, and Brandweek.
Stacy received a B.A. in Communications from the University of Notre Dame, where she was a scholarship member of the nationally ranked women’s basketball team. While at Notre Dame, she did post-graduate work in the field of counseling psychology. She is co-chair of the Twin Cities 4A’s board, and in 2011 the Minneapolis / St. Paul Business Journal selected her as a “Woman to Watch” based on her professional and personal achievements.
Randy Hughes Executive Creative Director BioRandy Hughes joined Carmichael Lynch as a senior art director in 2000. He quickly rose through the creative ranks with award-winning work for clients across the agency’s roster, earning top national and international honors for breakthrough campaigns on behalf of American Standard, Porsche, Gibson Guitars and many others.
Randy is the originator of the Subaru Love campaign, which has not only been universally lauded for its creativity, but has served as a catalyst for the car brand’s recent record sales growth.
Since 2007, when Randy created the first, emotionally driven work for then-new client Subaru of America, the brand has surged past 11 other automakers on the list of America’s best-selling cars. Left in the dust have been big names like Cadillac, BMW and Volkswagen.
TIME Magazine named “Baby Driver,” created by Randy, as one of its top 10 commercials of 2010. Featuring a father and his two real-life daughters, the Subaru spot has been publicly recognized by U.S. Secretary of Transportation Ray LaHood, who has called on other manufacturers to emulate its heartfelt safety message.
Joe Grundhoefer Head of Production BioJoe joined Carmichael Lynch in 2006 as Director of Integrated Production. His impact was felt immediately with work shot in best-for-the-project locations (such as India and South Africa), by award-winning directors, and containing the best, often never before used tracks (Guns N’ Roses to Wizard of Oz). Joe has guided clients through the early learning curve of digital and web-ready video, its challenges and its efficiencies. A Minnesota Music Award runner-up (come on, Prince is the competition!), Joe moved into film and the Arizona Conservatory of Recording Arts & Sciences. With a passion for bringing creative ideas to life, he landed at Fallon. There, he produced work for Holiday Inn Express, BMW, Citibank, Children's Defense Fund, Subway, Georgia Pacific, AND 1 Shoes, Lee Jeans, Traveler's Insurance, Nordstrom, PBS, and more. His high standards have been acknowledged with numerous awards (Effies, D&AD, London VFX, One Show, Creativity, Shoot, Boards, Adweek). Outside of work he’ll be hanging out with his wife and daughter – likely watching films and listening to music.
Dorion Taylor Director of New Business BioDorion Taylor leads business development at Carmichael Lynch, overseeing our agency’s marketing and helping us begin uniquely rewarding client relationships. With more than fifteen years in the marketing industry, his experience covers a range of roles, including ad agency account management as well as agency oversight at retail titan Target. Throughout his career, Taylor has made a habit of serving household names such as Burger King, General Mills, Birds Eye and Andersen Windows. He has served on the board of directors of the Minnesota Advertising Federation and was a member of Target Corporation’s African American Business Council. Taylor enjoys spending his spare time as a spectator for his kids’ multiple sports teams and preparing memorable meals with his wife, Dawn. He received his bachelor’s degree in marketing communications and African-American studies from the University of Minnesota.