Creative
Maker's Mark
Subaru
Korbel
Subaru
Comcast
News
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AdFed's The Show MN: Best of Design Winner 2025
AdFed’s The Show 2025 recently honored Minnesota’s best in advertising and Carmichael Lynch took home 16 total awards (7 Gold, 5 Silver, 4 Bronze), including “Best of Design” for our Houston Texans brand identity work and “Judge’s Choice” for our Korbel “Clink Clink” campaign.
AdFed, 03/01/2025
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Maker’s Mark Launches New Bourbon Ad Campaign
The new Maker’s Mark campaign is called “Perfectly Unreasonable” and premiered on Sunday during NBC’s “Saturday Night Live” 50th Anniversary Special.
Forbes, 02/17/2025
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Winners: Best Places to Work 2025
Carmichael Lynch is honored to be recognized on the Ad Age Best Places to Work list for the fifth time.
Ad Age, 01/27/2025
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Why Frigo Cheese Heads Deserves Its Own Characters To Represent String Cheese – Advertising Week
Advertising Week, 07/23/2024
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Korbel and Carmichael Lynch Debut New Campaign That Clinks
The first work by the agency for the sparkling wine is about celebrating any event.
Adweek, 07/12/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| Subaru | 2007 | Current |
| Xcel Energy | 2019 | Current |
| Saputo Dairy (Frigo Cheese Heads, Vitalite, Montchevre, Treasure Cave, Stella) | 2022 | Current |
| Comcast | 2018 | Current |
| Bush's Beans | 2019 | Current |
| Independence Blue Cross (IBX) | 2018 | Current |
| Maker's Mark | 2024 | Current |
| Havertys Furniture | 2023 | Current |
| Red Robin | 2024 | Current |
| Korbel | 2024 | Current |
About
Come Together. Stand Apart. That’s our how and our why, neatly wrapped up so we never lose sight of what we’re here to do every day: come together with the best people from every discipline to make the very best brand-building, culture-bending, business-altering work for our partners.
We’re fortunate to have the best of all disciplines here at Carmichael Lynch, from creative to PR, strategy to media, analytics and production, as well as a remarkable on-premise content studio. Whether a challenge is big or small, requires long-term planning or newsroom agility, those levers are at the ready.
It’s also how we work with our partners: together. We’re not big on dramatic work reveals here. We’ve found time and time again that working in tandem has led to better results, more surprising work, and a deeper understanding of what to do next.
All of which is in service of helping you and your brand stand apart. All the integration in the world is moot if it gets lost in a sea of sameness. Our brand partners are known to stand out from their competition, stand out from their categories, and maybe — most importantly — stand out in the hearts and minds of their audience and consumers. By doing so, they’re able to be not just observers of culture, but authors of it, too
People
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Emily Den Boer
Director of Social Strategy
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Ang Legein
Director of Digital
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Marcus Fischer
Chief Executive Officer
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Marty Senn
Chief Creative Officer
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Julie Batliner
President & Chief Growth Officer
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Tracey Santilli
President, Carmichael Lynch Philadelphia
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John Green
Chief Financial and Operating Officer
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Lachlan Badenoch
Chief Strategy Officer
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Carol Frazer Haynesworth
Director of Multicultural Strategy and Inclusion
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Stacy Janicki
Chief Operating Officer
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Randy Hughes
Executive Creative Director
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Neil Goodspeed
Chief Media Officer
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Milton Un
Executive Creative Director, Design
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Grete Lavrenz
General Manager, Carmichael Lynch Relate
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Dominique Anzano
Head of Production