Creative
Cases
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North Carolina Education Lottery - Case Study
North Carolina Education Lottery
News
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The best graduate programs under the sun - Graphis Portfolio
The prestigious Graphis Awards honor creative excellence from around the globe in Design, Advertising, Photography and Illustration Art each year. Graphis publications set the standard for excellence presenting the award-winning work annually from each discipline in beautiful full color, fine art quality print and digital books.
Graphis, 11/14/2024
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How agency Cactus is helping the world to understand men’s mental health | The Drum
Winning Gold at The Drum Awards for Agency Business in the Health and Well-Being category is Cactus. Here's how, in its own words, it launched and relaunched an array of initiatives to address a crisis in men’s mental health.
The Drum, 11/14/2024
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Man Therapy wants men to ‘Shoot the Sh*t’ in its latest suicide prevention campaign
The ad encourages men to take a mental health assessment test without using words.
MM+M - Medical Marketing and Media, 09/30/2024
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These Are the 50 Best Places to Work in 2024
A pizza party isn’t good enough anymore. Workers today want four-day work weeks, unlimited paid time off, and flexible work locations. These are the companies that have gone above and beyond to keep their employees happy, while also encouraging them to pursue their outdoor passions.
Outside Online, 11/18/2024
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Cactus Helms Latest Campaign for Denver Ski Resort | DesignRush
Arapahoe Basin, one of Denver's most-visited ski resorts, launched a new campaign with agency of record Cactus, highlighting those yearning for the slopes.
Design Rush, 09/12/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| North Carolina Education Lottery | 2021 | Current |
| Colorado Lottery | 2012 | Current |
| Westerra Credit Union | 2021 | Current |
| University of Miami Herbert Business School | 2022 | Current |
| Xero Shoes | 2024 | Current |
| Umpqua Bank | 2020 | Current |
| Judi's House | 2024 | Current |
| UMB Bank | 2024 | Current |
| Fjallraven | 2024 | Current |
| Man Therapy | 2011 | Current |
About
Cactus is a full-service agency that uses the principles of behavior change to shape brand strategies and craft breakthrough creative solutions that inspire consumer behavior change.
Our in-house agency capabilities span brand strategy and research, integrated creative, brand design, strategic comms planning, performance media planning buying and planning, digital product and experience, CRM and behavioral analytics. Over the years, we've developed deep expertise in several verticals like healthcare and behavioral health, CPG food & beverage and restaurants, financial services, outdoor rec & travel, and state lotteries.
Driving consumer behavior change is at the heart of everything we do at Cactus. Our Belief & Behavior Design® process is built on decades of experience blending behavior change models with breakthrough creativity to achieve our client’s desired business outcomes. Belief & Behavior Design® is our method for getting to great work, and creating consumer behavior change that sticks.
Recognized for stand out creativity (#33 on One Club's 2024 creative rankings) and as an Outside Magazine Best Place To Work - our dedicated team of 75 ad pros (the Cacti) are united by a shared belief that indie agency creativity and innovation can solve some of the world's biggest problems - including yours. Learn more about us at cactusinc.com.
People
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Martha Douglas
Production Director
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Sarah Berkheimer
Design Director
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Brian Watson
Executive Creative Director
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Chris Shewmake
VP, Comms and Media
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Ainslie Fortune
VP, Account Leadership
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Jeff Graham
President & CMO
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Norm Shearer
CCO & Partner
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Joe Conrad
CEO & Founder