Lehigh Valley Health Network is a leading health care provider in their area. However, competition was increasing, and they needed to provide locals with a reason to choose them over new entrants.

Smiling doctors and appreciative patients are table stakes in this industry. We unearthed that in a vulnerable time, customers want a real connection with their health provider. The next generation demands it.

We broke with industry conventions. Instead of boasting about LVHN’s capabilities, we put the customers’ first and created emotional, relatable moments. We showed meaningful life partnerships, all building to the brand reveal; ‘Your Health Deserves a Partner, too. Lehigh Valley Health Network.’