Cases
News
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Best Practices and Recommendations for Successfully Launching a Brand on Amazon — BirdDog Agency
In this guide, we’ll explore best practices for launching a brand on Amazon and how to leverage Amazon’s specialized programs—Amazon Accelerator, Amazon Launchpad, and Amazon Born to Run—to maximize your success.
BirdDog, 01/21/2025
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TV Advertising for All: How Small Brands Can Reach Shoppers — BirdDog Agency
Discover how small and medium-sized brands can leverage TV advertising to connect with shoppers. Learn about cost-effective strategies and platforms that make TV ads accessible beyond big brands.
BirdDog, 11/01/2025
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Mastering Annual Vendor Negotiations with Amazon for Mutual Success — BirdDog Agency
Annual vendor negotiations with Amazon can be a pivotal moment for brands. These discussions set the tone for your partnership with one of the world’s largest online retailers, impacting everything from margins and operational costs to marketing support. Navigating this process requires preparation, strategy, and a clear understanding of Amazon’s priorities and practices. In this blog post, we’ll explore essential do’s and don’ts, provide actionable recommendations, and share best practices to help your brand succeed in its vendor negotiations with Amazon.
BirdDog, 01/14/2025
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Top 5 Predictions and Forecasts for Retail Media in 2025 — BirdDog Agency
Retail media continues to evolve at a breathtaking pace, reshaping how brands connect with consumers and how retailers monetize their platforms. As we look ahead to 2025, several key trends and innovations are poised to define the retail media landscape. Here are the top five predictions for retail media in the coming year.
BirdDog, 12/18/2025
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Maximizing Retail Media with Affiliate & Influencer Marketing — BirdDog Agency
Learn how to enhance your brand’s retail media strategy by integrating affiliate and influencer marketing. Discover effective techniques to boost engagement and drive sales.
BirdDog, 11/14/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| Campbell Filtration | 2024 | Current |
| Hangovr180 | 2024 | Current |
About
BirdDog is a full funnel Commerce Media agency focused retail media networks and marketplaces for mid-market and SMB brands to enhance their online marketplace presence, maximize sales, and achieve business growth.
Our retail eCommerce services encompass digital shelf, audience segmentation, media mix modeling, media activation & optimization across retail media, DSP, social, influencer, and STV/CTV.
We collaborate with over 100 retailers globally, democratizing data, technology, and AI to level the playing field for brands of all sizes to compete in the digital marketplace.
People
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Jeff Coleman
Chief Client Officer
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Shaun Brown
CEO, Founder