Creative

Cases

• 

  Google - Black-Owned Friday - Case Study

• 

  HULU - Vote Case Study

News

• 

  Ad of the week: Samsung’s ‘Work Is Better With Play’ | Campaign US

  BBH NY takes us through a day in the life of WFH as a mom.. From Campaign US

  Campaign US, 03/05/2021

• 

  The work-from-home balancing act becomes a chance to have fun in Samsung's Galaxy Tab spot | Ad Age

  Pulling double duty as teacher and work-from-home warrior is a familiar trope for white collar workers this long into the pandemic. A new spot for the Samsung Galaxy Tab S7 tablet puts a happier spin on that juggle, following a working mom and her unintentionally helpful kid through a typical day of Zoom meetings, meal prep, brainstorming, spills and TV time.

  AdAge, 03/03/2021

• 

  Google Shopping's new feature lets users shop Black-owned through art

  Consumers can shop Black-owned brands such as Jungalow, Blk & Bold coffee, and more in a new artwork by Amani Lewis.

  Fast Company, 02/17/2021

• 

  This glass portrait of Kamala Harris embodies how she shattered the glass ceiling | Ad Age

  A glass portrait honoring Kamala Harris, unveiled in front of the Lincoln Memorial yesterday, symbolizes her achievement in shattering the "glass ceiling" by becoming the country's first female vice president. The work is presented by the National Women's History Museum, together with Chief, a private network focused on connecting and supporting women leaders.The portrait itself is based on a color photo of Harris taken by photographer Celeste Sloman and was crafted by artist Simon Berger. The installation was conceived by creative agency BBH New York, with production partnership from M ss ng P eces. It will be on display through tomorrow (Feb. 6).

  AdAge, 02/05/2021

• 

  Ex-NFL Players and Coaches Run Comic Plays for FanDuel | Muse by Clio

  BBH, Arts & Sciences get you closer to the game

  Muse by Clio, 09/23/2020

Clients

About

BBH was founded on a belief in the power of creativity. A belief that ideas create the space for brands to grow. That founding principle still holds true, but our creativity is now expressed in far more than advertising. Today we offer market-leading specialist practices from comms planning to innovation, design to UX, PR to social media, agile content creation to analytics, and much more - all united by a shared creative ambition and unparalleled culture.

Our overarching philosophy can be traced back to the very beginning (1982), when we created perhaps the most iconic campaign in Levi’s history. It went against the grain and was the first ad in its category that didn’t feature models or jeans. It simply showed a flock of white sheep all facing one direction, with one black sheep facing the opposite direction. The line said, “When the world zigs, zag.”

This idea and the ethos behind it became the foundation driving force of the agency and our culture. It’s the foundation of our culture, it directs the talent we hire, the clients we attract and, of course, the type of work we do.

Driving a brand’s “black sheep” into white space has become the strategic underpinning for how we unlock The Power of Difference to Make a Difference. It’s about finding what truly makes a brand unique, and leaning into that difference to uncover the white-space position in market and in the world, across culture and in all communications.

It’s this insightful, strategic imperative that paves the way for breakthrough work. We are a culture defined by the power of difference, restlessness curiosity, innovation and creativity. Years from now, we will continue to do what we have spent the last 30-plus years doing best: delivering powerful, iconic work that helps define culture and delivers big results through a brand’s most surprising and compelling difference.

People

• 

  Tom Callard

  Head of Planning

• 

  Jonathan Mackler

  Executive Creative Officer

• 

  Brett Edgar

  Managing Director

• 

  Sarah Watson

  Chairman, Global and NY CSO