With the opening of its first custom-designed casino in Chicago Southland, Wind Creek Hospitality is making a bold shift from being a regional presence to a national player in the gaming and hospitality industry. They turned to Archer to develop a national campaign – the first of its kind for the brand – to match.

In a category obsessed with the idea of escaping from, we instead invite guests to escape to – to excitement, play, fantasy, reward, and a sense of belonging. For each guest, that escape is unique – to be ‘your own kind of fabulous’ is intrinsically personal. Our aim was to capture a wide range of aspirational yet attainable moments that reflect the diversity of guests and their individual versions of fabulous.