Trend Reports. Audience Insights. Consumer Personas. Heat Maps. As dry as leftover turkey.

This holiday season, why not chew on something juicer? Why not analyze Consumer Misbehaviors, instead?

Archer is pleased to present: Santa’s Other List. It’s a seasonal guide to the Not-So-Nice Demos and their ridiculously indulgent, guilt-fueled, and self-soothing holiday spending power. Ho! Ho! Ho! We hope you enjoy it.

Happy Holidays from all your friends at Archer.