Alcone is a leading activation agency. With over 30 years of promotional marketing expertise married with an in-depth knowledge of the latest technology, we conceive and execute innovative promotional, shopper and retail marketing programs for leading brands.
As activation experts we understand what it takes to motivate consumers and shoppers to move beyond engagement to action. Our strategies drive trial, upsizing, building average transaction size, frequency and loyalty. And our ideas help differentiate brands in an ownable way. More than measuring awareness, likes, shares and tweets - we measure the success of our programs with sales.

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