Masterbuilt United by Flavor

Masterbuilt Grills

Creative

  • Experiential
  • Digital
  • Social Media
  • Brand Strategy
  • video
  • creative
  • Retail
  • Brand Story

This campaign launched the next generation grill for the next generation griller. It served as an invitation to a community united by flavor while simultaneously de-positioning the default brand as a relic from your dad’s backyard.
In addition to video and social, we augmented the sales process with some augmented reality telling a deeper story about the Kamado Joe grill.

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