Domino’s launched Emergency Pizza 2.0 to tackle more pizza emergencies, in more places, than ever before. To achieve this they tapped into specific mega-communties, like the millions of people that take part in Fantasy Football every year.

Domino’s teamed up with Stephon Diggs to give away $1,000,000 worth of free Emergency Pizzas to anyone that was feeling the sting of missing their star receiver in their fantasy football lineup. People that had Stefon on their fantasy team could submit their lineup on the Domino’s From Diggs landing page for a chance at one of the $1,000,000 worth of free Emergency Pizzas.

To promote the action, Stefon Diggs starred in a social press release where he announced the partnership which lived on Domino’s and Diggs social accounts.