Marking NAPA’s 100-year anniversary, this national campaign reintroduces the iconic “NAPA Know How” tagline with a refreshed mnemonic, signaling a strategic shift back to the brand’s core B2B audience.

As the automotive industry grows more complex, NAPA is doubling down on its commitment to the professionals who keep it moving. Inspired by evolving consumer behaviors and industry demands, the campaign highlights what matters most to this audience—speed, availability, and trusted expertise—while reinforcing a simple truth: when it comes to getting the job done right, no one knows how like NAPA.