CHALLENGE: OUTSMART WHEN YOU CAN’T OUTSPEND
Natural beauty brand Weleda creates plant-rich products for face, hair, body and babies. A leading brand in Europe, Weleda lagged significantly in the U.S. market and struggled to capture their fair share of category growth due to being outspent 20:1 by competitors. Weleda turned to The Shipyard for media planning, buying and creative development to help reinvigorate and relaunch the Weleda brand in North America.