TSY Marzetti Simply: Case Study

T. Marzetti Company (16 CPG Brands)

Case Study

  • cpg
  • cpg marketing

Marzetti is known for full-flavor salad dressings and had built a loyal following of flavor seekers. We introduced their Simply line of low-calorie dressings to attract “Health seekers,” with the core message that you can get big bold flavors without sacrificing your healthy lifestyle.

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